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Customer Call-back
T-Mobile
The Challenge
T-Mobile wanted to boost business sales by encouraging prospective corporate and SME customers to contact their sales team directly from the website.  They had identified that providing website visitors with a free call-to-action such as an online call-back system would achieve this goal.
The Solution
Encoded provided T-Mobile with the inTouch800 solution for their business website.  Visitors can request a free instant call-back directly from T-Mobile's website, and T-Mobile can track which pages generated the most call-back requests.  Calls are also routed on a skills-match basis to the most appropriate sales team, depending on the customer's requirements.
The Result
Sales have increased positively, with customers and sales agents alike delighted with the inTouch800 system.  T-Mobile can now track marketing and affiliate effectiveness in relation to each sales contact, and can see which pages generate the most call-back requests.
 
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