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| T-Mobile |
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The Challenge
T-Mobile wanted to boost business sales by encouraging prospective corporate and SME customers to contact their sales team directly from the website. They had identified that providing website visitors with a free call-to-action such as an online call-back system would achieve this goal. |
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The Solution
Encoded provided T-Mobile with the inTouch800 solution for their business website. Visitors can request a free instant call-back directly from T-Mobile’s website, and T-Mobile can track which pages generated the most call-back requests. Calls are also routed on a skills-match basis to the most appropriate sales team, depending on the customer’s requirements. |
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The Result
Sales have increased positively, with customers and sales agents alike delighted with the inTouch800 system. T-Mobile can now track marketing and affiliate effectiveness in relation to each sales contact, and can see which pages generate the most call-back requests. |
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