Park Group

Case Study


Park Group uses flexible IVR and Payment Solution to lower cost and enhance customer experience

Park Group plc is the UK’s leading multi-retailer voucher and prepaid gift card business. The company’s main focus is on the corporate gift and Christmas savings market. Since implementing Encoded, Park Group has reduced the number of calls into the call centre requiring agent assistance and lowered the costs associated with manually processing debit and credit card transactions.

Products Used:

  •  Secure PCI DSS compliant card payments
  •  Agent assisted card payments
  •  Interactive Voice Response
Park Group
“Along with the simplicity and highly configurable nature of Encoded’s solution, we were impressed by everyone’s professional, can-do attitude backed up by excellent support. We were confident that they had the drive and commitment to work with us, offering a truly scalable solution that could grow with our business. In particular we trusted Encoded to support new ventures such as flexecash® which has already been adopted by a number of high street retailers.”

June Potts,

Head of Customer Contact at Park Group


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