Virgin Holidays

Case study


Virgin Holidays offers Automated Payment Option from Encoded to enhance customer experience

Virgin Holidays is the UK’s market-leading long-haul holiday company. Virgin Holidays deployed interactive voice response (IVR) technology from Encoded to offer customers an automated payment option for holidays, excursions and making further payments. The PCI DSS compliant system offers the highest levels of security to protect confidential client data during self-service financial transactions. Since implementing the IVR automated payment solution Virgin Holidays has seen increased agent productivity and improved customer service.

Products Used:

  • Secure PCI DSS compliant card payments
  • Agent assisted card payments
  • Interactive Voice Response


Virgin Picture


“The automated payment solution from Encoded offers the high level of sophistication necessary to authenticate the caller, inform them of their outstanding balance and accept full or part payment without the need for agent intervention. What is more, the people at Encoded blended well with our own team and understood our culture perfectly. They appreciated our requirement for a user-friendly solution that reflected Virgin’s own unique sense of style.”

Jessica Baker,

Operations Analyst at Virgin Holidays