Introducing Click to Pay: the latest payments innovation from Encoded

At Encoded, we’re always looking for better ways to simplify your payments journey. Say hello to Click to Pay, the new champion in the world of digital transactions.

Encoded has partnered with global payments leader Visa to support Click to Pay. Seamlessly integrated into our Gateway and eCommerce suite of products and perfectly aligned with global EMVCo global standards, Encoded Click to Pay is designed for a secure, frictionless checkout experience all the time, every time.

Ecommerce is a huge business opportunity but many organisations are missing out because they fail to deliver at the vital checkout stage. When shopping for goods online, in the fourth quarter of 2024, approximately 76% of orders on mobile devices in the UK were not completed and during the same period, 67% of carts created were left abandoned in the ether. It’s little wonder there is growing demand for a streamlined online payment experience with Mastercard claiming 60% of UK merchants are requesting one-click checkout facilities such as Click to Pay. Meanwhile, for organisations that optimise the checkout experience, the gains are considerable with conversion rates increasing by as much as 35%.

What exactly is Click to Pay?

Click to Pay is an innovative digital checkout solution originally developed by EMVCo – the global authority behind the chip card technology we all know and trust. Picture a digital superhero – that swoops in to rescue customers from the hassle of lengthy checkouts and forgotten passwords. Click to Pay is the champion of the eCommerce world, streamlining online purchases by allowing shoppers to check out in just a few clicks, without the need to repeatedly enter card numbers, expiry dates, or security codes.

How does Click to Pay work?

It’s remarkably simple, just follow these steps:

1. Add to shopping cart

Customers fill their basket as usual.

2. Click to Pay icon

At checkout, customers select the easily recognisable Click to Pay icon.

3. Easy recognition

Returning customers are quickly identified by device or email, presenting their securely stored card details.

4. Confirm and complete

Just one click to select the card and another to confirm – the transaction completes swiftly and securely.

What is more, new users can securely add their payment details once, making future transactions even quicker across any site using Click to Pay.

Why choose Encoded to deliver Click to Pay?

As a global Payment Services Provider, Encoded continually seeks new innovations that help merchants stay ahead of the competition. Encoded Click to Pay, powered by Visa, provides merchants with unparalleled ease, speed, and security, helping boost conversion rates and customer satisfaction.

Fast and secure Click to Pay means Merchants benefit from:

Reduced checkout friction

Fast and smooth transactions decrease cart abandonment rates.

Enhanced security

Features such as device binding, biometric verification and tokenisation deliver advanced fraud detection capabilities.

Consistent checkout experience

Universally recognisable Click to Pay button exists across multiple card networks.

Platform agnostic

Click to Pay works seamlessly across desktop, mobile, tablets, and in-app.

Consumers benefit too

Click to Pay helps merchants stand out from the crowd for all the right reasons. Customers benefit from:

Speedy transactions

One simple click eliminates the need for lengthy card detail entries.

Secure payments

Built with robust EMVCo security standards, Click to Pay reduces fraud and boosts consumer confidence.

No password hassle

Click to Pay removes the inconvenience of remembering numerous passwords or account details.

Simple, secure, swift: everyone’s payment champion

Online shopping should be enjoyable and stress-free. Click to Pay ensures exactly that by providing a secure, user-friendly checkout experience that feels as effortless as waving a superhero’s cape. Whether you operate an online retail business, service provider or B2B platform. Click to Pay delivers a superior payment experience, making every transaction seamless and secure.

Join the payment revolution with Encoded and Click to Pay

Are you ready to meet your new payments hero?

Get in touch today to enable Click to Pay with your Encoded Gateway solution and revolutionise your customers’ checkout experience.

Let Click to Pay be your champion, turning every purchase into a quick, secure, and effortless victory.

Speak to the team

To discover how our secure payment solutions can free up your contact centre agents’ time allowing them to focus on customer service, more complex enquiries and revenue-generating activities.

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