Encoded — simplifying secure payments
Checkout Performance
eCommerce Payments

The Checkout
Performance Blueprint

A high-performing checkout doesn't happen by accident. Every step of the payment journey influences whether customers complete their purchase or abandon it.

Reduce payment friction
Improve acceptance rates
Convert more baskets
Secure Checkout
Your Basket
£125.00
Pay now
1
Where it breaks down

Where checkouts
lose customers

Friction at any point in the journey can lead to abandoned baskets and lost revenue — and most of it happens in the final few clicks.

67%of online shopping carts are abandoned
76%of mobile shopping carts never reach payment
Basket
Customer Details
Payment
Confirmation

Customers abandon their basket

Long forms or forced account creation

Declined payments or limited payment options

Slow payment processing or errors

2
Customer expectations

What customers
expect today

Customers compare your checkout with the best online experience they've had recently. That should be you.

Customers want:

One-click checkout

Digital wallets

Open Banking

Secure saved payment details

A seamless experience on any device

Apple Pay
Google Pay
Click to Pay
Secure Checkout
Email
Card details
Billing address
Pay now

Choose how to pay

Apple Pay
Google Pay
Click to Pay
Open Banking
VisaMastercard
Debit & Credit Cards
Open Banking
Speed

Fast — no unnecessary steps

Mobile-first

Familiar on any device

Security

Secure, and visibly so

Choice

Flexible — their way to pay

3
The engine room

What happens
behind the scenes

Smarter payment technology works behind the scenes to improve payment success, reduce unnecessary declines and create a smoother customer experience — choosing the best route for every transaction, all in real time.

Better customer experience

Fewer declined transactions

Higher conversion

Increased revenue

Customer
makes a payment

PAYMENT
ORCHESTRATION
LAYER
Acquirer A
Acquirer B
Acquirer C
Alternative Payment Methods
4
One integrated platform

One platform.
Every payment channel.

Whether your customers pay online, over the phone or through a payment link, Encoded brings every payment channel together through one secure platform — greater visibility, simpler management and a consistent payment experience from start to finish.

Across every channel:

Website

Mobile

Contact Centre

Payment Link

Encoded PAYMENT
PLATFORM
Gateway
PayByLink
IVR Payments
Click to Pay
Agent Assist
Payment
Orchestration

Is your checkout performing as well as it should?

Book a complimentary Payment Performance Review and discover where you can reduce payment friction, improve acceptance rates and create a smoother checkout experience.

Book your review